The Recession Wolf Howls - Marketers Listen

This howling, of consumers in distress, is clearly heard by savvy marketers. Here are some examples:
- WalMart’s “Save money. Live better.” campaign is based on recession economics that WalMart knows well.
- Popular resorts, desperate for customers, are playing up value over fun.
- Large banks are trying to encourage savings, in some cases by offering reward […]