Is Reality TV Publicity Worth the Time and Effort?

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Now it’s time to ramble a bit about small business publicity. If done right and are a well thought out they can be an extension to your marketing efforts. All it takes is a little thought and practice. I suppose that you would like to take a wide ranging approach.

I talked to a multiple small-business owner about being on a major network reality TV show. Was it worth it to them? They thought it was although there were some repercussions from a few, long time customers.

Now that’s the truth. I , in part, side against this intriguing personality. They may be completely off base about this. Perhaps what I disliked about their appearance on the show was that they implausibly made a fool of themselves and of small business people everywhere. It was a delightful show, quite entertaining, but how someone does handle the clearly negative results from activity like this?

Don’t overlook these 5 tired old facts about being on TV:

  • You have to look current
  • You can’t be dull and boring
  • TV people want you to be entertaining, ie look bad
  • You can’t control what happens during editing
  • A successful TV appearance requires a lot of expert help

As you might expect, I cannot recommend that a small business owner appear on this symbol of American decadent television, reality TV. You should simply keep far, far, away from it.

This entry was posted on Monday, September 4th, 2017 at 8:47 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

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