5 Great Marketing Strategies for a New Business


Here are 5 strategies to help you get a new online business off on the right foot from a marketing perspective.

1. Create a name that clearly communicates the what your business is and what it does. Your name is often the first thing a person sees and makes the first impression about you business, whether it’s online or physical. This means that your website name, eBay ID (as I mentioned earlier), advertising and so forth must uniquely and consistently identify your business and what it does. It seems like common sense but way too often I’ve seen the name of a business and wondered what it meant and what they sold. For example, a local store is called ‘Slice of Heaven’. I thought it might be a coffee and dessert shop but actually it sold Christian oriented scrapbooking supplies. Sure, if you have a lot of money and/or time to spend marketing for name recognition you can make yourself into a Sears, Xerox or Kroger but most of us don’t have that luxury so we need to put it up front.

2 . Use readable colors that communicate your business’ purpose. This applies to both your website text and graphics. For example, if you were selling snow skiing supplies you might want a blue and white theme to give a ‘cool’ feel to your site or if you were selling auto racing stickers a ‘fast’ looking red and black theme might work for you. However, it is important not to go overboard and kill your readability while being creative. Make sure you text stands out clearly. That means getting rid of background images, poor color mixes (like red on yellow, blue on black, etc.) and so forth. Check the readability yourself and have a trusted friend or family member who will be honest with you give you their opinion as well.

3. Customize your approach to selling so that it doesn’t look like everyone else. This especially applies to people who’re selling drop shipped goods or commodity items. If you use the standard stock templates and copy text that everyone else in a program is using, guess what your sales will look like? That’s right, very low. Set your product line apart by offering more and being different from the rest of the pack. There are a number of ways to do this and exactly what to do will depend on your product line. One example might be a bonus point plan for repeat purchases like many sandwich shops use or another would be using attention getting antics on your site.

4. Market on Exclusivity and Limited Time. People are competitive and they like to feel exclusive. If you have a product line where you can do this, go for the exclusive approach as in “Only 101 of these rare widgets will be sold in the US this year, do you want to be one of the lucky owners?” A related approach that uses time pressure by making an offer for a limited time. For example, “This bonus offer expires on [date] so act now. You’ll see many websites that display this as a rolling time based on when the user logs in. I don’t care for this approach myself and I think a solid promotional timeframe for all sells the sense of urgency better.

5. Market your personality. People like the idea that they’re buying from another person that they could relate to rather than a faceless corporation. That’s why Dave Thomas of Wendy’s and Col. Sanders were used to promote their restaurants long after they had sold out their shares. Put your personality into the business. If they feel like they know you people will be more comfortable buying from you, at least most of the time. You can achieve this by mailing (not emailing) friendly thank-you notes, taking photos of yourself using the products you’re selling, by writing an entertaining blog, or many other ways. Find what works for you and your personality and give it a try.

This entry was posted on Saturday, December 30th, 2017 at 8:47 pm and is filed under Getting Started, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

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