3 Must Have Features for Your eCommerce Site


1. Products Up Front

The first step to sales when customers visit your site and sees the products they were searching for. Motivate them to buy the product by providing clear and consise information. If you sell more than one product or service, provide information about all of them. Make sure that you provide visible links so that the customer can go to these pages and get additional details.


2. Understand Your Target Customer

If you create a web site but if you don’t really know who your customers are and what they want to purchase, you probably won’t make much money. A web site is an extension to or a replacement for the standard store front. Here are some things you can do to understand your target customer:

  • Make your shipping price lower
  • Respond fast to client questions
  • Ask them to complete a survey.
  • Ask them about their choices.
  • Ask them why do they like your products?
  • You can offer them discount prices or coupons
  • Make your product descriptions better
  • Make your return policies and guarantees better than your competitors

3. Have Enough Contact Information

Always remember that your customer can buy your products 24/7. They may live in other states, timezones or even other countries. Always provide contact information on every page of your website. This must be complete with mailing address, telephone number and an email address. Also have your email forwarded to another email address.

This entry was posted on Thursday, October 12th, 2017 at 8:47 pm and is filed under Getting Started, e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed.

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