Practical Small Business Info

Collaborate Online With Facebook

Orville — Thu, 13 Dec 2007 20:31:31 +0000

I have recently seen several highly suspect analysis of entrepreneurship via Facebook. Overall, I think that they are a clumsy expansion of marketing to a jaded, Web 2.0, crowd. I had insisted that they should not like to get so confused about why trying to Collaborate Online With Facebook is generally a bad idea to market your products to a target demographic consisting of mostly non-buyers and jaded, ad blockers..

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E is for Entrepreneurship

Orville — Thu, 13 Dec 2007 20:30:08 +0000

Robert’s wise commentary about entrepreneurship are an insignificant expansion of their zen-like stream of consciousness. I suppose that they should not like to ignore common sense.

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Employee Retention During the Recession

Orville — Mon, 29 Dec 2008 21:31:30 +0000

The business paradigm in virtually every department of the modern business has been undergoing continuous change in the last ten years to such an extent that it becomes necessary to step back and review how we do business in all aspects of corporate life in light of new markets and new ways even our employees do business. This is as much true in our Human Resource Department as it is in Marketing. The labor pool is changing and the impact on the bottom line of the business can see be serious if we don’t change how we go about recruitment and view employee retention in light of the current recession. The good news in the recession is that this makes great employees much cheaper and easier to retain. (more…)

How to Promote Your eCommerce Site

Orville — Mon, 29 Dec 2008 21:07:47 +0000

Perhaps you have followed the trend in business to create an internet web site for your business that can be used to supplement your marketing efforts. If so, you have joined the momentum to create a corresponding “place” in cyberspace that can be used to reach customers online. The need for such an internet presence is entirely market driven. Internet sales have soared, particularly in certain market segments and more and more, the first place people go to in order to learn about your business is the internet. If they find a well designed web site that is full of features, that works fast and draws them in, that can be a tremendous tool for promoting your business. (more…)

SEO for Small Business

Orville — Mon, 29 Dec 2008 21:06:09 +0000

One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”. Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away. (more…)

Web 2.0 Marketing for Small Business

Orville — Mon, 29 Dec 2008 21:04:56 +0000

It is a well known axiom of doing business in any industry that those who do not stay in step with the times will be those companies that eventually die out. There is no place where that truism is more evident than in the way that companies in virtually every business sector are finding to integrate an internet marketing strategy with their traditional communications and to provide the public with an internet “presence” to supplement their public profiles in other venues. (more…)

Public Relations for a Small Business

Orville — Mon, 29 Dec 2008 21:03:14 +0000

At first glance, it is a bit surprising when you see how much some powerful and prominent businesses in every community bend every effort to court public favor. Almost any community of significant size in the country has a business section in the paper. And subscribers to the local news see their ability to stay in touch with what the strongest and up and coming businesses in town are doing as an important part of their business awareness. (more…)

Young Employees are Cheap Employees

Orville — Mon, 29 Dec 2008 21:01:54 +0000

Recruitment of top notch young talent who can enter your work force and provide that kind of long term growth potential and can only come from a smart and productive staff is always a challenge. One of the big reasons any business works to keep its public image high and to project the concept that they are an employer of choice is to recruit the best and the brightest from the youth ranks. (more…)

Capacity Planning for Small Business

Orville — Mon, 29 Dec 2008 20:58:04 +0000

In many companies, most of the company seems to operate by a completely different set of rules and communicate in a different language than those the IT or computer services sector of the business. This division is somewhat artificial and partially maintained by the IT people themselves because of a certain culture technical people have about their specialized knowledge and application areas. But at heart, those strange people down in IT have the same goals as every other business person which is to succeed both personally and corporately in shared projects. (more…)

My First Step Into Entrepreneurship!

Orville — Thu, 13 Dec 2007 20:29:27 +0000

I wanted to offer you some practical thoughts on entrepreneurship. I think that many will see that they are an important extension and may mirror their lack of progress when it comes to entrepreneurship. I do not assume that they would like for me to take a less confused approach.

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